Why social media is the Titanic...

For years, social media marketing was treated as the great equalizer. Show up consistently, provide value, stay visible, and the right people will find you. It promised connection, opportunity, and growth—if you were willing to feed the machine.

I was.

I studied it. Tested it. Played the game intelligently and intentionally. And eventually, I came to a conclusion many people are quietly circling but afraid to say out loud:

Social media marketing, as we’ve known it, is dying.
Not because people don’t care.
Not because attention disappeared (although, let's be real, it has become a :15 second world).

The Turning Point

Over a year ago I told my followers I was changing strategy.

At the time, it wasn’t an exit—it was an experiment.

I wanted to understand something deeper than “what performs.” I wanted to study the production of value. What actually moves the needle? What creates meaningful engagement? What translates into real-world outcomes rather than inflated metrics?

For months, I tested and observed.

Reels regularly saw 500,000+ views.

Comments rolled in.
Shares climbed.
Visibility exploded.
And business impact?
Almost nothing.
No proportional increase in qualified inquiries.
No meaningful lift in conversions.
No tangible return that justified the time, energy, or cognitive load required to maintain it.

That disconnect forced an uncomfortable realization: reach and relevance are no longer correlated.

The Myth of Visibility

Social media taught an entire generation that visibility equals value. But in practice, visibility often equals exhaustion—especially when it’s sustained by algorithms that reward frequency, emotional hijacking, and sameness.

What we’re left with is a platform environment that feels increasingly bi-polar:

On one end, oversaturation and hijacking—the same ideas recycled endlessly, optimized for virality rather than insight.

On the other, intense attack—rage, trolling, pile-ons, and performative outrage masquerading as discourse.

There’s very little middle ground left for thoughtful, nuanced contribution.

And from a neuroscience standpoint, this matters.

The Nervous System Cost No One Is Talking About

Social platforms operate on reward and threat loops—dopamine spikes paired with social evaluation. The brain reads engagement as approval and silence as rejection. Add unpredictability, and you have a perfect recipe for chronic stress.

This keeps users oscillating between:

• Hyperarousal (chasing engagement, defending ideas, reacting)
• Collapse (burnout, numbness, withdrawal)

Neither state supports creativity, wisdom, or relational health.

And I see the downstream effects constantly in my therapy practice.

What Social Media Is Doing to Relationships

Social media doesn’t just influence individuals—it inserts itself into relationships.

Couples compare their private realities to public performances.
Partners argue over time, validation, and perceived success.
Individuals internalize a constant sense of “falling behind.”

The old “keeping up with the Joneses” mentality didn’t disappear—it multiplied. Now the Joneses are influencers, brands, AI-generated personas, and strangers whose lives are carefully edited for consumption.

This environment quietly erodes:

• Self-trust
• Emotional regulation
• Relational safety

People don’t realize how dysregulated they are until they step away—and feel the relief.

Most of What You’re Seeing Isn’t Real Anymore

Here’s the part many people sense but struggle to articulate:

It’s templated. It’s derivative.
It’s copycats copying copycats.
It’s rage farming dressed up as authenticity.

I suspected this long before it became obvious—but I decided to test it.

I intentionally posted content designed to blend seamlessly into the existing ecosystem. Same cadence. Same hooks. Same emotionally charged framing. Same tidy conclusions.

It performed.

Which told me everything I needed to know.

When originality and embodiment become optional—and replication is rewarded—the ecosystem collapses into noise.

AI Changed the Landscape Overnight

AI isn’t the villain here. It simply accelerated an already unsustainable system.

When machines can generate insight-like content at scale, the value of constant output plummets. The “content grind” loses legitimacy when authenticity can be simulated and optimized faster than any human nervous system can tolerate.

What remains valuable isn’t louder posting—it’s discernment.

Depth.
Context.
Embodied experience.
Real relationships.

None of which thrive under the demand for daily public exposure.

Why I Planned to Turn Off Socials at the End of 2025

This wasn’t impulsive. It’s been coming for a long time.

Social media was the last major system I hadn’t fully detoxed from. Not because it nourished me—but because it was normalized, expected, and framed as “necessary.”

But I no longer believe constant public visibility is required for meaningful work.

I no longer believe attention equals impact.
And I no longer believe the healthiest ideas are born under algorithmic pressure.

By the end of 2025, I hoped to shut it down.
But all year, I kept convincing myself of the same thing so many creators believe:
The book will never get out there without social media.
That belief kept me tethered longer than I needed to be. Not because it was true—but because it was familiar.

The book was supposed to publish Jan 3, 2026, but the publish date was pushed to March 31, 2026. I knew what this meant for me and worked behind the scenes to create a system that would generate awareness without needing to be on social.

Because-

Books existed long before feeds. Movements formed long before algorithms. Ideas that matter don’t require constant broadcasting—they require clarity, gravity, and direction.

So with intention, my partner and I took the leap.

Not because something went wrong.
Not out of fear.
Not due to failure.
But because we’ve learned enough to leave.

You see—how does a Border Collie herd sheep?

A skilled Border Collie applies pressure strategically, positions itself with precision, and understands when not to move. It doesn’t provide constant stimulation—it creates containment. Direction. Safety. Momentum.

If you want people to gather together for a specific purpose—to learn, to build, to think, to heal—you don’t do it by flooding their nervous systems with noise. You don’t do it by demanding daily attention, emotional labor, or performative presence.

You do it by creating a container. Social media is the exact opposite. Designed to be distracting even within itself. Sheep- scattered- all over- mindlessly scrolling.

Hello to the Trolls-

Some of you are reading this because you noticed I was already gone.

You wondered if my last post meant something was wrong in my life.
If my last reel signaled burnout.
If I disappeared because of backlash—or fear.

It didn’t.
I’m not afraid.
I’m not retreating.
And nothing is “wrong.”

I simply stopped participating in a system that no longer aligns with how I want to think, work, or relate.

What Happens After the Shutdown

The same tired keyboard warriors will find a new target. They always do. Those who want to connect will still find me—just in healthier, more intentional ways. And here’s the part that matters most:

I don’t give myself away for free on the internet anymore.

My thinking. My energy. My nervous system. My depth.

Those things deserve context, reciprocity, and respect.

2026: Less Exposure, More Precision

2026 is a year of new direction for me, breaking free from chains that bound.

Focused energy. Building and creating. Less public performance that demands daily attention.

Less broadcasting. Less explaining myself to strangers.

More moving decisively with people who actually matter.

This isn’t about disappearing—it’s about reallocating attention toward work that compounds quietly rather than evaporates in feeds.

The Bigger Truth

Social media marketing isn’t dying because people stopped caring.

It’s dying because people are exhausted.

Exhausted by comparison.
Exhausted by performance.
Exhausted by noise.
Exhausted by systems that never say “enough.”

We’re entering a new era—one where attention is protected, nervous systems are prioritized, and relationships matter more than reach.

I’m choosing to step into that future early.

And I suspect I won’t be alone. Now that being said, you'll still find awesome content simply generated using SKETCH style creatives on Youtube, LinkedIN, Pinterest - and even TikTok (for now) - why - because they aren't demanding the performing monkey vibes of IG and FB.