I believe audiences are officially tired of the “I made it — now you can too if you buy my proven program” narrative.
We’ve all seen it:
Someone climbs a mountain.
They plant a flag.
And then they sell you a PDF of the “life-changing tips and tricks” of what they packed in their backpack — right down to a 20% off affiliate code for the trail mix.
But let’s be clear:
They’re not offering to meet you at the trailhead.
Oh, and if you really want to succeed? You can join their 7-week “Hike the Mountain Like a Boss” masterclass, where they’ll generously reveal insider secrets like which potholes to avoid and which tree is best to pee behind.
And for years, people bought it.
Hope was a high-converting currency.
Inspiration was enough.
Not anymore.
TikTok Influencers with Big Ideas need not apply, nor spam any longer. We're onto your schemes.
If your entire business model is “I made it — here's my roadmap,” congratulations, you’re not a mentor, you’re a cartographer selling postcards. It’s time to guide people up the mountain, not just circle it on a map.
Hype Fatigue Is Real
People aren’t looking for more motivational speeches or high-gloss sales funnels. They don’t need another “rise and grind” reel or “discipline equals freedom” slogan from someone whose life circumstances don’t remotely resemble their own.
What are people asking for now?
- Truth — not marketing spin.
- Certainty of deliverables— not vague promises.
- Real transformation with measurable outcomes — not emotional fireworks that burn out in 48 hours.
Especially when someone’s asking them to invest thousands of dollars.
Emotional Work Needs Deliverables Now
Healing used to be treated like an abstract concept.
“Just love yourself.”
“Do the inner work.”
“Trust the process.”
Nice sentiments.
But not one of those statements tells you how to do it — or how to know if it’s working.
People don’t want to be told to heal.
They want to identify what’s wrong, name it, and track their progress out of it, it's even better if someone is offering to walk them through it, not just to the start of the trailhead, but to the top of the mountain.
The same way you’d expect:
- a physical therapist to measure your range of motion, or
- a financial advisor to show you your ROI.
- or any product based company to deliver the product
Why should achieving your goals, success or improving your mental outlook be any different?
That’s Why I Built The 7 Primal Wounds Framework
Because I was done watching people get stuck in emotional Groundhog Day — doing “the work” but never seeing results.
We don’t self-sabotage randomly.
We run patterns.
And those patterns are rooted in 7 core emotional wounds, things like:
- I am inadequate
- I am insignificant
- I am powerless
(…and four more that quietly dictate every decision we make)
When you know your Primal Wound, your entire life suddenly makes sense.
Your relationships.
Your reactions.
Your money struggles.
Your avoidance tendencies.
None of it is chaos. It’s programming.
And once you can identify the programming…
You can update it.
That’s not “woo-woo.”
That’s psychology and neuroscience.
Demanding Success
If the self-help space wants to stay relevant, it has to move from:
“Believe in yourself.” → “Let’s diagnose the pattern keeping you stuck — and measure your exit strategy, and I'll make sure you achieve the goal.”
Hope is wonderful.
But clarity is better.
Motivation is fleeting — measurement is sustainable.
That’s the shift I’m here for.
And if you’re tired of emotional fluff disguised as progress…
You’re probably here for it too.
Want to know which primal wound is running your life?
Because transformation shouldn’t be mystical.
It should be trackable.